Georgia Integrated Health Center
A branding project executed with clinicboom, a healthcare marketing agency. I handled the client consultations, gathered project requirements, and created the initial moodboards.
Based on their feedback, I designed this final logo identity to give GIHC a clean and professional healthcare presence.
Nrby
Nrby provides AI-driven predictive intelligence that transforms network operations from reactive to predictive—improving service reliability, reducing costs, and protecting revenue.
Working alongside DrivenMediaGroup, a US-based marketing agency specializing in large-scale clients, I served as the Creative and Art Director for this rebrand. My core concept revolved around the name itself: "Nrby" inherently feels a bit abstract and unfamiliar. To strengthen the brand, I knew we needed to balance that abstractness with something highly recognizable and familiar.
This insight led to the creation of the Nrby bird logo. I collaborated closely with a talented designer who supported my art direction and executed the final logo design and animation.
Engaging Social Media Content
As a Key Account Collaborator with Mediadigital, a prominent European marketing agency, I partner with their team to elevate the digital presence of their top-tier clients.
This 6-second animation is an example of the highly engaging, short-form social media content we produce. In a fast-paced digital feed, the primary goal of this motion design is to instantly capture attention while creating a sense of familiarity, trust, and interest for the brand. It demonstrates how strategic animation can effectively communicate a message before a user even has the chance to scroll past.
Market Research & Conversion Strategy
Before launching into creative execution, we needed to truly understand the audience. I conducted deep-dive market research for a nonprofit foundation to uncover their target demographics' core motivations and pain points.
Using these critical insights, I spearheaded an overhaul of their communication strategy. We entirely rewrote their email marketing sequences and landing page copy to align perfectly with the actual needs of their audience. The result? By speaking directly to what mattered most, we successfully doubled their total signups.